TwitPolls: The Blog

Chronicling the world of Twitter polls since way back when

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TwitPolls will let sports teams, brands, TV producers and ad agencies build Twitter polls and measure voting in real time, increasing interaction and building loyalty with fans. For the fans, polls look the same as any other tweet that comes from a brand’s Twitter account — and responding to the poll with a certain hashtag will count as a vote. The platform uses Twitter’s API to weed through the noise of certain hashtags to directly link responses to questions that are asked through TwitPolls system.
The service is launching with a freemium model, initially letting anyone to create a poll on Twitter for free. But it’s got some bells and whistles and extra features that it’s willing to extend to enterprises — stuff like leader boards, additional games or customized charts and graphs — for a fee. For WayIn, that’ll provide a path to monetization — particularly as McNealy can work his rolodex to get sports teams, TV programmers and other brands on board.
Read more from GigaOm.

TwitPolls will let sports teams, brands, TV producers and ad agencies build Twitter polls and measure voting in real time, increasing interaction and building loyalty with fans. For the fans, polls look the same as any other tweet that comes from a brand’s Twitter account — and responding to the poll with a certain hashtag will count as a vote. The platform uses Twitter’s API to weed through the noise of certain hashtags to directly link responses to questions that are asked through TwitPolls system.

The service is launching with a freemium model, initially letting anyone to create a poll on Twitter for free. But it’s got some bells and whistles and extra features that it’s willing to extend to enterprises — stuff like leader boards, additional games or customized charts and graphs — for a fee. For WayIn, that’ll provide a path to monetization — particularly as McNealy can work his rolodex to get sports teams, TV programmers and other brands on board.

Read more from GigaOm.

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